I'm Michael, nice to meet you 👋

Passionate about using technology to improve lives and advance
the human experience in multiple areas, such as healthcare, science, sport, and the environment, I enjoy crafting digital and industrial solutions that are beautifully
intuitive, human-centered, and maximize value creation.

I design intuitive human-centered enterprise solutions – including digital and web applications, harnessing my strong technological aptitude (from physics through carpentry to astrophotography), high emotional intelligence that allows me to truly put myself in the user’s shoes and problem solve effectively with great attention to detail, and track record of collaborating effectively in large multidisciplinary teams. I have worked with companies such as Intel, Amdocs, and Masach leading UX research and product design.

Fascinated by the night sky, I’ve been an active astrophotographer for the past 15 years.
I am a research assistant at Tel Aviv University’s Department of Astrophysics and am currently leading its establishment of a new professional astronomical research facility (observatory). Talk to me about: UX, product design, astrophotography, and cats